KITA, Pavol; CVIRIK, Marian; MACIEJEWSKI, Grzegorz. The Business Model of a Retailer Based on the Consumer-Centric Approach in Building the Value of a Loyalty Programme on the Food Market. Forum Scientiae Oeconomia, [S. l.], v. 12, n. 4, p. 47–65, 2024. DOI: 10.23762/FSO_VOL12_NO4_3. Disponível em: https://ojs.wsb.edu.pl/index.php/fso/article/view/1376. Acesso em: 8 oct. 2026.