MAGANO, Jose; DURAO, Martim. How Marketing Insight Shapes Brand Engagement and Loyalty: An Integrated Model of Psychological, Behavioural, and Creative Antecedents. Forum Scientiae Oeconomia, [S. l.], v. 14, n. 2, p. 87–111, 2026. DOI: 10.23762/FSO_VOL14_NO2_5. Disponível em: https://ojs.wsb.edu.pl/index.php/fso/article/view/2024. Acesso em: 18 sep. 2026.