BRACINÍKOVÁ, V. .; MATUŠÍNSKÁ , K. . Marketing mix of financial services from the customers perspective. Forum Scientiae Oeconomia, [S. l.], v. 5, n. 4, p. 36–48, 2017. DOI: 10.23762/FSO_VOL5NO4_17_3. Disponível em: https://ojs.wsb.edu.pl/index.php/fso/article/view/168. Acesso em: 8 feb. 2025.