Hungarian millennials’ attitudes on being online

Regina Zsuzsánna  Reicher

doi:10.23762/FSO_VOL6NO1_18_3

Published : 2018-03-14

Vol. 6 No. 1 (2018)

Hungarian millennials’ attitudes on being online

Regina Zsuzsánna Reicher

DOI: https://doi.org/10.23762/FSO_VOL6NO1_18_3

Abstract

Young people love being online. It is true for Hungarians as well, and communications technology plays a strong role in their lives. Young people (born in 1982-1996) were asked about their thoughts on the role of social network and being online in their lives. As a result, opinions of 662 respondents were collected through the method of online survey. The research results indicate that they are quite conscious social network users. The Generation Y’s life has been strongly determined by the existence of technological devices, and the communication through online sites. They especially like the social media applications, which basically determine their everyday life, friendships. The users pay just a slight attention to the access to their profile and set up restrictions despite the fact that they also spend most of their time in the cyberspace. The representatives of the generation clearly form a homogenous group, thus supporting the definition, which states that the members of Generation Y were born between 1982 and 1996. On the basis of our research, it can also be concluded that they form a homogenous group on the basis of their Internet usage patterns too.

Keywords:

Hungarian millennials, generations, being online, social media

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Reicher, R. Z. . (2018). Hungarian millennials’ attitudes on being online. Forum Scientiae Oeconomia, 6(1), 5–18. https://doi.org/10.23762/FSO_VOL6NO1_18_3

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Regina Zsuzsánna Reicher

reicher.regina@kgk.uni-obuda.hu

Affiliation:

Óbuda University, Budapest, Hungary

Bio Statement (e.g., department and rank)

Regina Reicher graduated from Veszpém University in 2002 and acquired her PhD title at Szent Istvan University in Gödöllő. Her major fields of research include issues arising in enterprises during the implementation and operation of cRM systems, innovation activities in the SME sector and job search techniques of Generation Y. currently, she is a senior lecturer of Management at the Keleti Faculty of Business and Management of Óbuda University, the institute of Enterprise Management. She is leader of the BrainBay centrum and a member of collaborative knowledge platform for research workshops.