The objective of the current research is to investigate and pinpoint the expected impacts of specific personality characteristics of entrepreneurs (i.e. their goalorientation and risk propensity) on the decisionmaking process concerning the growth and development of their new ventures. Moreover, it explores the mediating role of risk propensity in the relationship between the personality characteristics of entrepreneurs and their decision-making process, as well as the moderating influence of the institutional environment on the relationshipbetween risk propensity and the decision-making process of SMEs. Data has been gathered viaa single cross-sectional survey with a structured questionnaire administrated to182 Indian entrepreneurs. Partial least squares structural equation modelling (PLS-SEM) has been used to test the proposed hypotheses and analyse the empirical results of the study. The overall findings of the present study indicate that entrepreneurs’ personality traits have a considerable effect on their decisionmaking process regarding their new business models. Furthermore, the empirical evidence supports the moderating effects of the institutional environment.
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Dr. Sudin Bag is currently an assistant professor and former head ofthe Department of Business Administration at Vidyasagar University, West Bengal, India. He has more than 10 years of work experience in academic management at colleges and universities. His areas of interest include marketing, services marketing, research methodology, consumer behaviour, financial management, CSR, etc. Dr. Bag has also published many research papers in reputed national and international journals, and contributed a largenumber of research articles to numerous books. He received the IARA Best Faculty Award 2019 in the field of Management and has recently been awarded a research project from ICSSR under a special call for studies focusing on the Social Science Dimension of Covid-19.
Dr. Amina Omrane earned her PhD in management science and entrepreneurship from the University of Jean Moulin (Lyon III) and IHEC-Carthage. She is currently an associate professor (HDR) authorised to supervise research in management science at the university of Sfax, Tunisia. She has published numerous books, as well as many scientific articles in reputed peer-reviewed journals (e.g. IJESB, IJBR, Management&Avenir, RIPME, IJMP, JAB, etc) and international conference proceedings, as a researcher affiliated withECSTRA, IHEC-Carthage. Dr. Omrane also serves as editor for many collective books (i.e. Springer, Taylor&Francis) and as a reviewer/editorial boardmember/guesteditor for anumber of other international journals.