English
Entrepreneurship, marketing and cultural tourism
Vladimír Vavrečka
Abstract
Social and economic development in the world took up in the early 21st century quite dramatically somewhat different direction than most representatives and residents of economically developed countries would like to see or wanted. The impact is also a number of new or enhancing effects on the economic development of the regions, business and logically on marketing, as a sub-discipline, but significantly affecting both previously mentioned fields of study. This is reflected also in the tourism sector, in new trends and thus in the so called cultural and related creative tourism. All of them are reflected in the competitiveness of regions, communities and companies.
Keywords:
entrepreneurship, marketing, cultural tourism, creative tourism, economic development, networking, cooperationDetails
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