Self-service as a motivation factor for innovative service

Danguole  Savareikiene; Rasa  Galinyte

doi:10.23762/FSO_VOL6NO2_18_3

Published : 2018-06-14

Vol. 6 No. 2 (2018)

Self-service as a motivation factor for innovative service

Danguole Savareikiene

Rasa Galinyte

DOI: https://doi.org/10.23762/FSO_VOL6NO2_18_3

Abstract

Self-service as an innovative service attracts many opinions on the needs, use, comfort and opportunities of the future. Scientists recognise the advantages of self-service over traditional service and are carrying out research on how to motivate consumers to switch to self-service. This paper analyses the application of motivation for the consumer self-service option. The objective is, based on a theoretical concept of self-service as an innovative service, to identify the reasons for the choice of self-service. The theoretical part of the paper provides an analysis of the essence of self-service as an innovative service. The analysis is based upon the results of empirical research in March 2012 in Lithuania (N=112). The paper identifies the factors that influence consumer motivation for the choice of self-service according to an online survey. It turned out that companies which offer self-service as an innovative service are modifying consumer behaviour by liberating consumers and motivating them to act.

Keywords:

Service, self-service, innovation, motivating factors

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Savareikiene, D. ., & Galinyte, R. . (2018). Self-service as a motivation factor for innovative service. Forum Scientiae Oeconomia, 6(2), 33–45. https://doi.org/10.23762/FSO_VOL6NO2_18_3

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Danguole Savareikiene

savareikiene@smf.su.lt

Affiliation:

University of Siauliai, Lithuania Lithuania

Bio Statement (e.g., department and rank)

Danguole Savareikiene is an associate professor at the Department of Management at the university of siauliai and specialises in theoretical and practical issues relating to management and human resource management. she has published two educational books and more than 28 scientific articles on the topics of management and human resource management, and has presented papers in national and international scientific conferences in lithuania, latvia, and Belarus. D. savareikiene graduated with a M.sc. Degree from vilnius university (lithuania) in economics and earned her Ph.D. degree in Management from Vytautas Magnus university. she takes part in national scientific research projects, and for several years now has explored the phenomena of staff motivation and other aspects related to the development of organisation management and human resource management.

Rasa Galinyte

rasagalinyte@gmail.com

Affiliation:

University of Siauliai, Lithuania Lithuania

Bio Statement (e.g., department and rank)

Rasa Galinyte earned her M.Sc. degree in Management and Marketing from the University of Siauliai in Lithuania. she was previously employed in different managerial positions in the United States.