The importance of products made of certified wood materials to consumers  in the Czech Republic

Jakub  Michal; Andrea  Sujová; David  Březina

doi:10.23762/FSO_VOL6_NO3_8

Published : 2018-09-14

Vol. 6 No. 3 (2018)

The importance of products made of certified wood materials to consumers in the Czech Republic

Jakub Michal

Andrea Sujová

David Březina

DOI: https://doi.org/10.23762/FSO_VOL6_NO3_8

Abstract

These days, market tools are highly preferred voluntarily in order to protect nature and create ecological goodwill in society. They also attest to the fact that those societies apply the principle of a responsible approach to the environment in their trade policies. Monitoring and development of these market trends should ensure an increase in customers’ awareness of and interest in “green products”. The current business environment provides a broad range of production, which always makes it more difficult to find a criterion defining a product distinctive enough for a potential customer to accept this distinction and prefer it to others in the competitive environment. Pressure from interest groups and legislative measures forces society to realise the need to consider aspects of environment and sustainability. These facts are increasingly reflected not only in the business environment, which affects the environment by its nature, but also globally. The aim of the paper is to assess the current state of consumer attitudes towards the preference for environmentally friendly products as well as attitudes towards social responsibility. The results published in this article come from primary research which explored the relationship between consumer preferences for certified wood products and secondary data from research into social responsibility in the same year in the Czech Republic.

Keywords:

certification, consumer opinion, marketing, business ethics, consumer behaviour

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Michal, J. ., Sujová, A. ., & Březina, D. . (2018). The importance of products made of certified wood materials to consumers in the Czech Republic. Forum Scientiae Oeconomia, 6(3), 119–131. https://doi.org/10.23762/FSO_VOL6_NO3_8

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Jakub Michal

xmicha20@mendelu.cz

Affiliation:

Mendel University in Brno, Czech Republic Czechia

Bio Statement (e.g., department and rank)

Jakub Michal is a PhD student at the Department of Forest and Wood Products Economics and Policy, Faculty of Forestry and Wood Technology, Mendel University in Brno, Czech Republic. He specialises in theoretical and practical issues focused on economics and the management of forestbased industry and enterprises. He is working on his PhD thesis, the topic of which is the sustainable performance of wood processing companies in terms of production from certified wood.

Andrea Sujová

andrea.sujova@mendelu.cz

Affiliation:

Mendel University in Brno, Czech Republic Czechia

Bio Statement (e.g., department and rank)

Andrea Sujová is an associate professor at the Department of Forest and Wood Products Economics and Policy, Faculty of Forestry and Wood Technology, Mendel University in Brno, Czech Republic. She focuses on the issues of sustainable management, process management and change management. She also deals with competitiveness and performance at micro and macro levels.

David Březina

david.brezina@mendelu.cz

Affiliation:

Mendel University in Brno, Czech Republic Czechia

Bio Statement (e.g., department and rank)

David Březina is an assistant professor at the Department of Forest and Wood Products Economics and Policy, Faculty of Forestry and Wood Technology, Mendel University in Brno, Czech Republic. His research focuses on economics of forest-based industries and enterprises. He has published and contributed to several conference proceedings and professional journals.