Competitive strategies of the smes: empirical evidence from the Czech Republic

Šárka  Zapletalová

doi:10.23762/FSO_vol5no3_17

Published : 2017-09-14

Vol. 5 No. 3 (2017)

Competitive strategies of the smes: empirical evidence from the Czech Republic

Šárka Zapletalová

DOI: https://doi.org/10.23762/FSO_vol5no3_17

Abstract

Entrepreneurial activities in international markets bring significant changes in strategy and strategic management of SMEs. This paper aims to investigate the competitive strategies of Czech SMEs at their first foreign market entry. The paper based on data collected in interviews with managers and founders of Czech SMEs. The companies included in the study are those that have already undertaken internationalization activities and incorporated in the Czech Republic. Strategies of the Czech SMEs researched while using the method of questioning: the main primary data collection instrument was a questionnaire-interview.

Keywords:

Czech SMEs, internationalization, international markets generic competitive strategy

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Zapletalová, Šárka . (2017). Competitive strategies of the smes: empirical evidence from the Czech Republic. Forum Scientiae Oeconomia, 5(3), 9–26. https://doi.org/10.23762/FSO_vol5no3_17

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Šárka Zapletalová

zapletalova@opf.slu.cz

Affiliation:

Silesian University in Opava, School of Business Administration in Karvina, Czech Republic Czechia

Bio Statement (e.g., department and rank)

Šárka Zapletalová obtained her Ph.D degree in Business Studies in 2000. Since then she has lectured in the field of business, international business, strategic management and international management. In her research activities she focuses on the internationalization process of entrepreneurial activities of Czech companies. She is the author of numerous professional publications and articles published in reputable journals. Currently she is teaching at the Silesian University in Opava.