Applicaton of innovations in tourism destinations | Forum Scientiae Oeconomia
Published : 2016-03-14

Applicaton of innovations in tourism destinations

Vanda Maráková



Miroslava Medveďová



Abstract

Decreasing number of visitors, decreasing number of overnight stays and decreasing sales are characteristics of the market environment in tourism destina-tion in Europe (Tourism statistics from Eurostat 2015). It is now a prerequisite for success in tourism to offer new, unique products to help tourism destinations, as well as the individual providers of services, who should be able to differentiate them-selves from the competition. Innovations represent a new idea or concept that is clearly creating new jobs, even in remote tourism resorts far from shopping centers. The goal of this paper is to define the categories of innovation including, process, marketing, institutional, management, product and service innovations, as well as the knowledge applied to examples of products, organizational and procedural inno-vations in tourism.

Keywords:

best practices, innovations, organisational innovations, tourism destinations



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Maráková, V. ., & Medveďová, M. . (2016). Applicaton of innovations in tourism destinations. Forum Scientiae Oeconomia, 4(1), 33–43. Retrieved from https://ojs.wsb.edu.pl/index.php/fso/article/view/232

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