Determinants of organization attractiveness as  an employer in the opinion of managers

Joanna M.  Moczydłowska; Krystyna  Leszczewska

Published : 2015-12-14

Vol. 3 No. 4 (2015)

Determinants of organization attractiveness as an employer in the opinion of managers

Joanna M. Moczydłowska

Krystyna Leszczewska

Abstract

The successes of modern companies depend to a larger extend on labour forces which enable them to create the values which are impossible to du-plicate by their rivals. The companies take actions which aim is to make the image of the company as an employer more attractive hoping that these actions enable them to retain employees. This article presents the factors of attractiveness of an organization as an employer in theory and also in prac-tice. The opinions of Polish managers on this topic are presented.

Keywords:

attractiveness of the organization, employer, employer branding, managers

Details

References

Statistics

Authors

Download files

PDF

Citation rules

Moczydłowska, J. M. ., & Leszczewska, K. . (2015). Determinants of organization attractiveness as an employer in the opinion of managers. Forum Scientiae Oeconomia, 3(4), 47–56. Retrieved from https://ojs.wsb.edu.pl/index.php/fso/article/view/244

Altmetric indicators

Cited by / Share

References

Amber, T., Barrow, S. (1996), Employer branding, Journal of Brand Management, Vol.4, No. 3, pp. 183-198.

Aravamudhan, N.R. (2009), Employer branding: critical imperatives of the time, Journal of Contemporary Research in Management, Vol. 4, No. 4, pp. 1-19.

Backhous, K., Tikoo, S. (2004), Conceptualizing and researching em-ployer branding, Career Development International, Vol. 9, No. 4/5, pp. 501-518.

Daszkiewicz, M., Wrona, S. (2014), Kreowanie marki korporacyjnej, Difin, Warszawa.

Figurska, I., Matuska, E. (2013), Employer branding as a human resourc-es management strategy, Human Resources Management & Ergonomics, Vol. VII, No. 2, pp. 36-48.

Hatch, M.J., Schultz, M. (2007), Relations between organizational cul-ture, identity and image, European Journal of Marketing, Vol. 31, No. 5/6, pp. 326-338.

Jenner, S.J., Taylor, S. (2008), Employer branding – fad or the future of HR?, in: Employer branding. The latest fad or the future of HR?, research insight, Chartered Institute of Personnel and Development, London.

Koning, C. (2008), Employer branding. Management crunch, Brand Strategy, 10 December, pp. 45-55.

Kozłowski, M. (2012), Employer branding – budowanie wizerunku pra-codawcy krok po kroku,Wolters Kluwer Polska, Warszawa.

Kupczyk, T. (2009), Kobiety w zarządzaniu i czynniki ich sukcesów, Wydawnictwo Wyższej Szkoły Handlowej we Wrocławiu, Wrocław.

Leary-Joyce, J. (2007), Budowanie wizerunku pracodawcy z wyboru,Oficyna Wolters Kluwer, Kraków-Warszawa.

Martin, G. (2008), Employer branding – time for some long and ‘hard’ reflections?, in: Employer branding. The latest fad or the future of HR?, research insight, Chartered Institute of Personnel and Development, London.

Moroko, L., Uncles, M.D. (2008), Characteristics of successful employer brands, Journal of Brand Management, Vol. 16, No. 3, pp. 160-172.

Wojtaszczyk, K. (2012), Emploeyer branding czyli zarządzanie marką pracodawcy.Uwarunkowania, procesy, pomiar, Wydawnictwo Uniwer-sytetu Łódzkiego, Łódź.

Woźniak, J. (2006), Podejście zewnętrzne i wewnętrzne w badaniu efe-ktywności szkoleń, in: Hejduk, I.K., Korczak, J. (Eds.), Gospodarka oparta na wiedzy, Wydawnictwo Politechniki Koszalińskiej, Koszalin.

Joanna M. Moczydłowska

joanna@moczydlowska.pl

Affiliation:

Bialystok University of Technology, Poland

Krystyna Leszczewska

k.leszczewska@wp.pl

Affiliation:

Łomża State University of Applied Sciences, Poland