A PLS multigroup analysis of the role of businesswomen in the tourism sector in Andalusia

Juan J.  García-Machado; Elena  Barbadilla Martín; Cristina  Gutiérrez Rengel

doi:10.23762/FSO_VOL8_NO2_3

Published : 2020-06-29

Vol. 8 No. 2 (2020)

A PLS multigroup analysis of the role of businesswomen in the tourism sector in Andalusia

Juan J. García-Machado

https://orcid.org/0000-0003-1248-9467

Elena Barbadilla Martín

https://orcid.org/0000-0002-6825-9970

Cristina Gutiérrez Rengel

DOI: https://doi.org/10.23762/FSO_VOL8_NO2_3

Abstract

The objective of this study is to determine the factors that influence “business performance” or the “role of entrepreneurs”, as well as to analyse whether gender functions as a moderating variable, based on a survey conducted on a sample of 127 companies. Most of the literature in the tourism sector only considers hotel accommodation; thus, it is still limited in the case of nonhotel accommodation. Our research fills this gap by focusing on both types of establishments. An explanatory and confirmatory model has been carried out based on a PLS-SEM approach, taking the factors that determine business performance into account. Moreover, a MICOM and a multi-group analysis have been undertaken in order to check whether gender acts as a moderator. Our findings reveal that there are no significant differences between tourist accommodation companies run by women and men in Andalusia; hence, gender is not a moderating variable regarding business performance. Furthermore, as full measurement invariance has been established, a comparison between groups emphasises that the influence of the environment, and the resources and capabilities of the entrepreneur, are factors that affect women more than men, and the number of employees, work experience, and the occupancy rate are more important for businesswomen, whereas the distance to the nearest airport, check-in, and the occupancy rate are more important for businessmen. This empirical study has practical implications for hospitality industry professionals and concerned authorities which are responsible for designing strategies and policies related to this sector in Andalusia.

Keywords:

business performance, gender, MICOM, PLS-MGA, tourism sector

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García-Machado, J. J. ., Barbadilla Martín, E. ., & Gutiérrez Rengel, C. . (2020). A PLS multigroup analysis of the role of businesswomen in the tourism sector in Andalusia. Forum Scientiae Oeconomia, 8(2), 37–57. https://doi.org/10.23762/FSO_VOL8_NO2_3

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Juan J. García-Machado

machado@uhu.es
https://orcid.org/0000-0003-1248-9467

Affiliation:

University of Huelva, Spain Spain

Bio Statement (e.g., department and rank)

Juan J. García-Machado is a full professor of Finance at the Department of Financial Economics, Accounting and Operations Management in the Faculty of Business Administration and Tourism, University of Huelva (Spain), and Head of the Research Group in Management and Modelling of Organisations of the Andalusian Plan for
Research, Development and Innovation of the Autonomous Government of Andalusia. He received his Ph.D. from the University of Seville in 1994. His research interests include derivative financial markets, banking, financial crises, risk measurement, online finance, agricultural derivatives, real options, and the valuation of firms. His work has been presented in national and international conferences and has been published in refereed journals such as Sustainability, the European Journal of Finance, the European Review of Management, Innovar Journal of Administrative and Social Sciences, Information Management and Computer Security, the International Journal of Electronic Finance, European Research on Management and Business Economics, the International Research Journal of Finance and Economics and Spanish Securities Exchange Commission publications. He is a Fellow of the European Academy of Management and Business Economics and the Spanish
Finance Association.

Elena Barbadilla Martín

e.barbadilla@us.es
https://orcid.org/0000-0002-6825-9970

Affiliation:

University of Seville, Spain Spain

Bio Statement (e.g., department and rank)

Elena Barbadilla-Martín obtained a Ph.D. in engineering at the Higher Technical School of Engineering, University of Seville (Spain). Currently, she is a full-time professor at the Higher Technical School of Engineering, University of Seville (Spain). Her research interests include industrial organisation and business management, and her lines of research focus on analysis, modelling and optimisation in different fields of study and operational research, among others.

Cristina Gutiérrez Rengel

cristina.rengel95@gmail.com

Affiliation:

University of Huelva, Spain Spain

Bio Statement (e.g., department and rank)

Cristina Gutiérrez Rengel is a double graduate in Business Administration and Tourism at the Faculty of Business Sciences and Tourism of the University of Huelva (Spain), as well as a collaborator of the Research Group in Management and Modelling of Organisations of the Andalusian Plan for Research, Development and Innovation of the Autonomous Government of Andalusia. A practitioner in the tourism sector, her research interests include the role of women in business, the performance of tourist accommodation and international trade.