This study aims to examine the impact of COVID-19 and sustainable ecommerce in Hungary and Kenya. COVID-19 has devastated the global economy, resulting in financial and job losses. Routine changes in spending have moved the focus from non-essential to essential items, due to the impact of COVID-19, the associated economic meltdown, and the deterioration of people’s physical and mental health. However, e-commerce can be a better option to stop the spread of COVID-19 due to its real benefits and usefulness in solving the challenges faced.
The methodology used in this paper is the collection of primary data from an online survey questionnaire, and secondary data from several databases,e.g.,the World Health Organisation (WHO) and Johns Hopkins Centre websites. The results show the negative impact of COVID-19 on society and the economy, as well as the positive and significant effects ofthe growth of e-commerce during COVID-19, where most of the goods being purchased are medical supplies: masks, medicines, and food. This has been made possibleby the rise of e-commerce platforms as a link in sustainable e-commerce after the significant disruption to the worldwide supply chain due to total lockdown. E-commerce has shown growth during the COVID-19 pandemic period as a sustainable platform. In conclusion, this study proposes policies that support e-commerce in developing countries during and after COVID-19. Furthermore, theoretical, and managerial implications are proposed in the study. It is high time to warn businesses to adopt information and communications technology (ICT) to flourish and thrive during times of financial and economic hardship, such as the use of e-commerce with the right policies enacted to support sustainable e-commerce.
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Nicodemus Mutinda Kitukutha is currently a fourth-year Ph.D. student at the KárolyIhrig Doctoral School of Management and Business Administration at the University of Debrecen. The topic of his dissertation is ‘The Integration of Environmental, Social and Economic Dimensions into E-commerce Sustainability to Enhance Sustainable Online Shopping in Kenya’. His research areas are e-commerce, sustainability, Industry 4.0, biobased economics, and circular economics.
László Vasa, Ph.D., is a professor in the Faculty of Economics at Széchenyi István University, and chief advisor and senior researcher at the Institute for Foreign Affairs and Trade in Hungary. His research activity is focused on resource economics, international supply chains, and financial systems. He is a member of the editorial boards of several international scientific journals of Scopus Q (1-2-3-4) categories and WoS, including the Q1 Economics & Sociology and PLO S ONE, where he serves as Academic Editor as well. He is a guest editor of the journal Sustainability and an experienced reviewer with records of 108 reviews listed in Publons.
Judit Oláh, Ph.D.,is an Associate Professor at the University of Debrecen, Faculty of Economics and Business, Institute of Applied Informatics and Logistics, Hungary, and the College of Business and Economics of the University of Johannesburg (2006), South Africa. Her research interests include logistics and supply chain management, operations management, transportation, and warehouse management. Her research has appeared in several high-ranking national and international journals. She is also a member of the Editorial Advisory Board of Amfiteatru Economic (Web of Science) and Guest Editor of Sustainability (Web of Science).