The aim of the paper is to present the attitude of mothers to choosing healthy food for their children and other members of their households. The survey was conducted in the period of January-May 2019 on a sample of 1373 respondents from Slovakia. We were interested in discovering the extent to which households in which the mother has the decisive word differ from other households in terms of their food choices. The most relevant test for achieving the goal was a nonparametric, two-sample Mann-Whitney test. We also created regression decision trees with the help of a CRT algorithm. Furthermore, we were interested in determining the differences in four areas: firstly in terms of the content of consumed food; secondly in terms of eating healthy food; thirdly in terms of the frequency of eating special types of food; and finally the frequency of eating outside the home. The research results show that a mother’s nutritional behaviour, knowledge, attitude and practice may significantly influence the behaviour of her relatives. Lifestyle changes can also provide an appropriate home-food environment in order to adopt healthy behavioural models. Mothers, as consumers, should also be supported by food manufacturers in making healthier food choices through supplying more complete and correct information about their products and creating educational programmes to strengthen their knowledge of cooking. These findings can be used by nutritional programmes to promote the purchasing of healthy food to Slovak consumers
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Pavol Kita is a Professor at the University of Economics in Bratislava and a member of the Marketing Department and leads the scientific grants from the Ministry of Education, Science, Research and Sport of the Slovak Republic. He also works as an academic tutor. His scientific interests are mainly in the areas of marketing, consumer behaviour and business models in food retailing. He is a member of the PGV International Scientific Network.
Grzegorz Maciejewski holds a postdoctoral degree in Economic Sciences. He is a Professor at the University of Economics in Katowice, and is Head of the Market and Consumption Department. He is a research projects manager at the Research and Development Centre in Katowice and the manager and contractor of six grants from the Ministry of Science and Higher Education. He is an academic tutor. His scientific interests are mainly in the area of behavioural economics. He is the author of over 150 articles in the areas of consumer behaviour, the marketing strategies of enterprises and market and marketing research methodologies. He is a member of the Polish Society of Market and Opinion Researchers (PTBRiO), the Polish Scientific Marketing Society, the Polish Economic Society and the PGV International Scientific Network.
Marta Žambochová is an Associate professor at J.E. Purkyne University and a member of the Mathematical and Informatics Department. Her research interests are in the fields of programming and systems analysis and on the current pedagogical scope in the field of statistics and econometrics. The most important areas of her activity are the connection of statistical and econometric theories with information technology. She is a member of the Czech and Slovak Statistical Society.
Ján Strelinger is a junior researcher at the University of Economics in Bratislava and a member of the Department of English Language. He conducts research activity on the effects of consumption culture on the food market.
Veronika Kitová Mazalánová is a junior researcher at Comenius University in Bratislava and a member of the Department of Pedagogical Science and Andragogy, who conducts her research and development activities in educational innovation for consumers in the field of food consumption. She is a member of the PGV International Scientific Network.