This research aims to offer new insights and fills a gap in previous studies by including a passion for mediating the influence of perceived usefulness and perceived ease of use on intention. Data were collected from 43 small and medium-sized enterprises (SMEs) in Bali, one of the provinces of Indonesia. Partial least squares structural equation modelling (PLS-SEM) was used to analyse and test hypotheses. The results of this study prove that the Technology Acceptance Model (TAM), especially perceived usefulness, has constructed the concept of passion. There is a need to measure the influence of perceived ease of use and perceived usefulness of digital media on passion to stimulatethe intention to use digital media during economic stagnation affected by the COVID-19 pandemic. To date, no such analysis has been conducted in previous studies. This research is quantitative, using a pre-existing measurement scale. The results indicate no significant effect of passion on SME intention to use digital media. Another finding of this study is that the usefulness of digital media can drive SMEs’ passion, but this is not the case with perceived ease of use, which is not proven to drive SMEs’ passion for using digital media. Passion has proven to be unable to mediate TAM on interest. The practical implication of this research is that awareness of the usefulness of digital media is sufficient to stimulate the enthusiasm of SMEs for using digital media.
Adjei, J.K., Odei-Appiah, S., Tobbin, P.E. (2020), Explaining the determinants of continual use of mobile financial services, Digital Policy, Regulation and Governance, 22(1), 15-31. https://doi.org/10.1108/DPRG-09-2019-0074
Ainsworth, A B., Pentina, I., Aditya S. M., Mohammed, S. B. M. (2017), Mobile payments adoption by US consumers: An extended TAM, International Journal of Retail & Distribution Management, 45(6), 626-640. DOI:10.1108/IJRDM-08-2016-0144
Arora, S., Sahney, S. (2018), Antecedents to consumers’ showrooming behaviour: an integrated TAM-TPB framework, The Journal of Consumer Marketing, Santa Barbara, 35(4),438-450. DOI:10.1108/JCM-07-2016-1885
Akuraun, S.I., Mwuese, T.N., Dakung, R., Gajere, M.C. (2019), Entrepreneurial passion and venture performance: a proposed framework, Management Research Review MRN, Patrington, 42(10), 1133-1147. DOI:10.1108/MRR-10-2018-0382
Anna-Sophie, O., Odekerken-Schröder, G. (2019), Achieving continued usage in online banking: a post-adoption study, The International Journal of Bank Marketing, 37(6), 1394-1418. DOI:10.1108/IJBM-09-2018-0239
Akuraun, S.I., Goyit, M.G., Dakung, R.J. (2021), Entrepreneurship education programme, passion and attitude towards self-employment, Journal of Entrepreneurship in Emerging Economies, 13(1), 64-85. DOI:10.1108/JEEE-11-2019-0170
Bank Indonesia (021). Laporan Perkembangan Perekonomin Provinsi Bali Februari 2021. https://www.bi.go.id/id/publikasi/laporan/lpp/Pages/Laporan-Perekonomian-Provinsi-Bali-Februari-2021.aspx,(accessed 22 October 2021)
Ben, M.K. (2016), An analysis of business’ acceptance of internet banking: an integration of e-trust to the TAM, The Journal of Business & Industrial Marketing, 31(8), 982-994. DOI:10.1108/JBIM-10-2016-271
Brooks, R., Fortun. (2020), Eurozone Output Gaps and the COVID-19 Shock, Intereconomics, 55(5), 291-296. DOI:10.1007/s10272-020-0918-9
Back, K., Lee, C., Stinchfield, R. (2011), Gambling Motivation and Passion: A Comparison Study of Recreational and Pathological Gamblers, Journal of Gambling Studies, 27(3), 355-70. DOI:10.1007/s10899-010-9212-2
Bailey, A.A., Bonifield, C.M., Arias, A. (2018), Social media use by young Latin American consumers: An exploration, Journal of Retailing and Consumer Services, 43, 10-19. DOI:10.1016/j.jretconser.2018.02.003
Bianchi, C., Andrews, L. (2018), Consumer engagement with retail firms through social media: an empirical study in Chile, International Journal of Retail & Distribution Management, 46(4), 364-385. DOI: 10.1108/IJRDM-02-2017-0035
Buabeng-Andoh, C., Yaokumah, W., Tarhini, A. (2019), Investigating students’ intentions to use ICT: A comparison of theoretical models, Education and Information Technologies, 24(1), 643. DOI:10.1007/s10639-018-9796-1
Baum, J.R., Locke, E.A. (2004), The relationship of entrepreneurial traits, skill, and motivation to subsequent venture growth, Journal of Applied Psychology, 89(4), 587-598. DOI: 10.1037/0021-9010.89.4.587
Bashir, I., Madhavaiah, C. (2015), Consumer attitude and behavioural intention towards Internet banking adoption in India, Journal of Indian Business Research, 7(1), 67-102. DOI:10.1108/JIBR-02-2014-0013
Bignetti, B., Santos, A.C.M.Z., Hansen, P.B., Henriqson, E. (2021), The Influence of Entrepreneurial Passion and Creativity on Entrepreneurial Intentions, Revista de Administração Mackenzie, 22(2), 1-32. DOI: 10.1590/1678-6971/eRAMR210082
Caniëls, M.C.J., Lenaerts, H.K.L., Gelderman, C.J. (2015), Explaining the internet usage of SMEs, Internet Research, 25(3), 358-377. DOI:10.1108/IntR-12-2013-0266
Cardon, M.S., Sudek, R., Mitteness, C. (2009), The impact of perceived entrepreneurial passion on angel investing, Frontiers of Entrepreneurship Research, 29(2), 1-15. DOI:10.5465/AMBPP.2009.44244277
Chauhan, V., Yadav, R., Choudhary, V. (2019), Analyzing the impact of consumer innovativeness and perceived risk in internet banking adoption: A study of Indian consumers, The International Journal of Bank Marketing, 37(1), 323-339. DOI:10.1108/IJBM-02-2018-0028
Chen, N. (2019), Extending a TAM–TTF model with perceptions toward telematics adoption, Asia Pacific Journal of Marketing and Logistics, 31(1), 37-54. DOI:10.1108/APJML-02-2018-0074
Chin, W.W. (1998), The partial least squares approach for structural equation modelling, in: G. A. Marcoulides (Ed.), Modern methods for business research (pp.295-236). London: Lawrence Erbaum Associates.
Chin, W. W., Newsted, P. R. (1999). Structural equation modeling analysis with small samples using partial least squares, in: R. H. Hoyle (Ed.), Statistical strategies for small sample research (pp. 307-341). Thousand Oaks: CA: Sage Publications.
Chiou, J.S., Shen, C.C. (2012), The antecedents of online financial service acceptance: the impact of physical banking services on Internet banking acceptance, Behavior and Information Technology, 31(9), 859-871. DOI:10.1080/0144929X.2010.549509
Crespo-Hervás, J., Calabuig-Moreno, F., Prado-Gascó, V., Añó-Sanz, V., Juan Núñez-Pomar, J. (2019), The role of passion in the quality-value-satisfaction-intentions chain: Linear models and the QCA approach for athletes, Economic Research-Ekonomska Istraživanja, 32(1), 352-369, DOI: 10.1080/1331677X.2018.1553683
Dash, M., Mohanty, A.K., Pattnaik, S., Mohapatra, R.C., Sahoo, D.S. (2011), Using the TAM model to explain how attitudes determine adoption of Internet banking, European Journal of Economics, Finance and Administrative Sciences, 36(1), 50-59.
Dumpit, D.Z., Fernandez, C.J. (2017), Analysis of the use of social media in Higher Education Institutions (HEIs) using the Technology Acceptance Model, International Journal of Educational Technology in Higher Education, 14(5), DOI:10.1186/s41239-017-0045-2
Eugine, T.M., Tafadzwa, C.M., Nzewi, O. I. (2019), Determinants of entrepreneurial intention among Generation Y students within the Johannesburg Metropolitan area of South Africa, African Journal of Business and Economic Research, 14(3), 111–134. https://hdl.handle.net/10520/EJC-1881fc756b
Elyassi, H. (2021), Economics of the Financial Crisis: Any Lessons for the Pandemic Downturn and Beyond? Contemporary Economics, 15, 100-121. DOI:10.5709/ce.1897-9254.438
Foroughi, B., Iranmanesh, M., Sunghyup, S.H. (2019), Understanding the determinants of mobile banking continuance usage intention, Journal of Enterprise Information Management, 32(6), 1015-1033. DOI:10.1108/JEIM-10-2018-0237
Faheem G.G., Zhang, J., Naeem, G.G., Rukhsana, G.G. (2018), Association between a parent’s brand passion and a child’s brand passion: A moderated moderated-mediation model, Psychology Research and Behavior Management, 11, 91-102. DOI:10.2147/PRBM.S161755
Fornell, C.G. and Larcker, D.F. (1981), Evaluating structural equation models with unobservable variables and measurement error, Journal of Marketing Research, 18(1), 39-50. DOI/10.1177/002224378101800104
Gao, L., Bai, X. (2014), A unified perspective on the factors influencing consumer acceptance of internet of things technology, Asia Pacific Journal of Marketing and Logistics, 26(2), 211-231. DOI:10.1108/APJML-06-2013-0061
Gilal, F.G., Zhang, J., Gilal, R.G., Gilal N.G. (2020), Linking motivational regulation to brand passion in a moderated model of customer gender and age: an organismic integration theory perspective, Review of Managerial Science, Heidelberg Vol. 14(1), 87-113. DOI:10.1007/s11846-018-0287-y
Giovanis, A.N., Binioris, S. and Polychronopoulos, G. (2012), An extension of TAM model with IDT and security/privacy risk in the adoption of internet banking services in Greece, EuroMed Journal of Business, 7(1), 24-53. DOI: 10.1108/14502191211225365
Hair, J., Black, W., Babin, B., Anderson, R., Tatham, R. (2006). Multivariate Data Analysis (6th edition), Uppersaddle River, New Jersey, Pearson Prentice Hall.
Hair, J.F., William C. B., Barry J. B., Rolph E. A. (2010), Multivariate Data Analysis (7th edition), Englewood Cliffs, NJ: Prentice Hall.
Hair, J.F., Ringle, C.M., Sarstedt, M. (2011) PLSSEM: Indeed a Silver Bullet, Journal of Marketing Theory and Practice, 19(2), 139-152, DOI: 10.2753/MTP1069-6679190202
Henseler, J., Ringle, C.M., Sinkovics, R.R. (2009), The use of partial least squares path modeling in international marketing, Advances in International Marketing, 20, 277-320. DOI: 10.1108/S1474-7979(2009)0000020014
Héctor, M.C. (2017), Impact of entrepreneurial passion on entrepreneurial orientation with the mediating role of entrepreneurial alertness for technology-based firms in Mexico, Journal of Small Business and Enterprise Development, 24(2), 353-374. DOI:10.1108/JSBED-10-2016-0166
Hsi-Peng, L., Chin-Lung H., Hsu, H-Y. (2005), An empirical study of the effect of perceived risk upon intention to use online applications, Information Management & Computer Security, 13(2/3), 106-120. DOI:10.1108/09685220510589299
Hussein, R., Hassan, Salah. (2017), Customer engagement on social media: How to enhance continuation of use, Online Information Review, 41(7), 1006-1028. DOI:10.1108/OIR-02-2016-0047
Irsa F.M., Najma I.M. (2019), Role of Trust in Relating Rewards and Marital Satisfaction among Married Individuals in Pakistan, Foundation University Journal of Psychology, 3(1), 80-107. DOI:10.33897/fujp.v3i1.30
Kaindob, J. (2020), The Socio-economic Impact of COVID-19 on the Economy, The Journal of Applied Business and Economics, 22(10), 26-32.
Karjaluoto, H., Töllinen, A., Pirttiniemi, J., Jayawardhena, C. (2014), Intention to use mobile customer relationship management systems, Industrial Management & Data Systems, 114(6), 966-978. DOI:10.1108/IMDS-11-2013-0480
Kim, J. (2018), Platform Adoption Factors in the Internet Industry, Sustainability, 10 (9), 3185. DOI:10.3390/su10093185
Kim, J.B. (2012), An empirical study on consumer first purchase intention in online shopping, integrating initial trust and TAM, Electronic Commerce Research, 12(2), 125-150. DOI: 10.1007/s10660-012-9089-5
Kesharwani, A., Bisht, S.S. (2012), The impact of trust and perceived risk on Internet banking adoption in India: An extension of technology acceptance model, International Journal of Bank Marketing, 30(4), 303-322. DOI:10.1108/02652321211236923
Koutromanos, G., Styliaras, G., Christodoulou, S. (2015), Student and in-service teachers’ acceptance of spatial hypermedia in their teaching: The case of Hyper Sea, Education and Information Technologies, 20(3), 559-578. DOI:10.1007/s10639-013-9302-8.
Kim, J. (2012), Development of a Health Information Technology Acceptance Model Using Consumers’ Health Behavior Intention, Journal of Medical Internet Research, 14(5), DOI:10.2196/jmir.2143
Khan, A., Qutab, S. (2016), Understanding research students’ behavioural intention in the adoption of digital libraries, Library Review, 65(4/5), 295-319. DOI:10.1108/LR-06-2015-0070
Lee, Y., Herrmann, P. (2021), Entrepreneurial passion: A systematic review and research opportunities, Journal of Small Business Strategy, 31(3), 122-147.
Lim, W.M. (2015), Antecedents and consequences of e-shopping: An integrated model, Internet Research, 25(2), 184-217. DOI:10.1108/IntR-11-2013-0247
Malhotra N. (2007), Marketing research: An applied orientation (5th edition). New Delhi: Pearson Education.
Mack, K. S. (2007). Senses of seascapes: Aesthetics and the passion for knowledge. Organization, 14(3), 373–390. https://doi.org/10.1177/1350508407076150.
McCole, P., Ramsey, E., Kincaid, A., Fang, Y., LI, H. (2019), The role of structural assurance on previous satisfaction, trust and continuance intention: The case of online betting, Information Technology & People, 32(4), 781-801. DOI:10.1108/ITP-08-2017-0274
Mohammad A.A., Mouakket, S. (2010), The influence of technology acceptance model (TAM) factors on students’ e-satisfaction and e-retention within the context of UAE e-learning Education, Business and Society: Contemporary Middle Eastern Issues, 3(4), 299-314. DOI:10.1108/17537981011089596
Mohamed A.M.T.T., Hassanudin M.T.T., Anwar, A.P. (2018), Modeling crowdfunders’ behavioral intention to adopt the crowdfunding-waqf model (CWM) in Malaysia: The theory of the technology acceptance model, International Journal of Islamic and Middle Eastern Finance and Management, 11(2), 231-249. DOI:10.1108/IMEFM-06-2017-0157
M Claudia, T.D., Jung, T.H., Kim, W.G., Moon, Y. (2017), Hotel guests’ social media acceptance in luxury hotel, International Journal of Contemporary Hospitality Management, 29(1), 530-550. DOI:10.1108/IJCHM-10-2015-0552
Michels, M., Möllmann, J., Musshoff, O. (2019), Understanding the intention to use commodity futures contracts, Agricultural Finance Review, 79(5), 582-597. DOI:10.1108/AFR-02-2019-0025
M Ma’ruf I., Amat, M., Pali, M., Abdi A. (2018), The contribution of entrepreneurial learning towards entrepreneurial passion and entrepreneurial action choice of vocational students, Journal of Physics: Conference Series, 1028(1). DOI:10.1088/1742-6596/1028/1/012082
Mukherjee, K. (2020), Social media marketing and customers’ passion for brands, Marketing Intelligence & Planning, 38 (4), 509-522. DOI: 10.1108/MIP-10-2018-0440
Nunnally, J. C. (1978). Psychometric theory (2nd edition), New York: McGraw-Hill.
Oktal, O., Alpu, O., Yazici, B. (2016), Measurement of internal user satisfaction and acceptance of the e-justice system in Turkey, Aslib Journal of Information Management, 68(6), 716-735. DOI:10.1108/AJIM-04-2016-0048
Orsini, C., Tricio, J., Tapia, D., Segura, C. (2019), How dental students’ course experiences and satisfaction of their basic psychological needs influence passion for studying in Chile, Journal of Educational Evaluation for Health Professions, 16, DOI:10.3352/jeehp.2019.16.37
Park, E. (2013), The adoption of tele-presence systems: Factors affecting intention to use tele-presence systems, Kybernetes, 42(6), 869-887. DOI:10.1108/K-01-2013-0013
Patel, K.J., Patel, H.J. (2018), Adoption of internet banking services in Gujarat: An extension of TAM with perceived security and social influence, The International Journal of Bank Marketing, 36(1), 147-169. DOI:10.1108/IJBM-08-2016-0104
Pathak, D., Srivastava, S. (2020), Journey from passion to satisfaction: roles of belongingness and psychological empowerment: A study on social workers, The International Journal of Sociology and Social Policy, 40(3/4), 321-341. DOI:10.1108/IJSSP-11-2019-0237
Perry, A. (2017), Factors comprehensively influencing acceptance of 3D-printed apparel, Journal of Fashion Marketing and Management, 21(2), 219-234. DOI:10.1108/JFMM-03-2016-0028
Palazuelos, E., Ángel H.C., Javier M.d.C. (2019), Auditing and credit granting to SMEs: An integrative perceptual model, Managerial Auditing Journal, 34(1), 152-174. DOI:10.1108/MAJ-12-2018-2118
Rahman, M.S., Mannan, M., Riasat, A. (2018), The rise of mobile internet: the adoption process at the bottom of the pyramid, Digital Policy, Regulation and Governance, 20(6), 582-599. DOI:10.1108/DPRG-05-2018-0024
Romani-Dias, M., Carneiro, J. (2020), Internationalization in higher education: faculty tradeoffs under the social exchange theory, The International Journal of Educational Management, 34(3), 461-476. DOI:10.1108/IJEM-04-2019-0142
Safeena, R. and Abdullah, H. (2010), Date, consumern perspectives on E-business value: Case study on Internet banking, Journal of Internet Banking and Commerce, 15(1), 1-13.
Sapta, I. K. S., Rustiarini, N. W., Kusuma, I. G. A. E. T., Astakoni, I. M. P. (2021). Spiritual leadership and organizational commitment: The mediation role of workplace spirituality, Cogent Business & Management, 8(1), 1-15. DOI: 10.1080/23311975.2021.1966865
Sapta, I., Sudja, I. N., Landra, I. N., Rustiarini, N. W. (2021). Sustainability performance of organization: mediating role of knowledge management, Economies, 9 (3), 97-105. DOI: 10.3390/economies9030097
Shang, D., Wu, W. (2017), Understanding mobile shopping consumers’ continuance intention, Industrial Management & Data Systems, 117(1), 213-227. DOI:10.1108/IMDS-02-2016-0052
Shih, Y., Chen, C. (2013), The study of behavioral intention for mobile commerce: via integrated model of TAM and TTF, Quality and Quantity, 47(2), 1009-1020. DOI:10.1007/s11135-011-9579-x
Shahzadi, M., Malik, S.A., Ahmad, M., Shabbir, A. (2018), Perceptions of fine dining restaurants in Pakistan: What influences customer satisfaction and behavioral intentions?, The International Journal of Quality & Reliability Management; 35(3), 635-655. DOI:10.1108/IJQRM-07-2016-0113
Stenholm, P., Nielsen, M.S. (2019), Understanding the emergence of entrepreneurial passion: The influence of perceived emotional support and competences, International Journal of Entrepreneurial Behaviour & Research, 25(6), 1368-1388. DOI:10.1108/IJEBR-02-2018-0065
Temoor A., Heidler, P., Amoozegar, A., Rao, T.A. (2021), The Impact of Entrepreneurial Passion on the Entrepreneurial Intention; Moderating Impact of Perception of University Support, Administrative Sciences, 11(2), 45. DOI:10.3390/admsci11020045
Teo, T., Ömer, F.U., Bahçekapili, E. (2011), Efficiency of the technology acceptance model to explain pre-service teachers’ intention to use technology, Campus-Wide Information Systems, 28(2), 93-101. DOI:10.1108/10650741111117798
Vallerand, R.J., Blanchard, C., Mageau, G.A., Koestner, R., Ratelle, C., Leonard, M. Marsolais, J. (2003), Les passions de l’ame: on obsessive and harmonious passion, Journal of Personality and Social Psychology, 85(4), 756-767. DOI: 10.1037/0022-35184.108.40.2066
Vallerand, R. J. (2008), On the psychology of passion: In search of what makes people’s lives most worth living, Canadian Psychology, 49, 1–13. DOI: 10.1037/0708-55220.127.116.11
Vallerand, R. J. (2010). On passion for life activities: The dualistic model of passion, in: M. P. Zanna (Ed.), Advances in experimental social psychology, New York: Academic Press. Vallerand, R. J., Blanchard, C., Mageau, G. A., Koestner, R., Ratelle, C. F., Leonard, M.,
Marsolais, J. (2003), Les passions de l’aˆ me: On obsessive and harmonious passion. Journal of Personality and Social Psychology, 85, 756–767. DOI: 10.1037/ 0022-3518.104.22.1686.
Vallerand, R. J., Ratelle, C. F. (2002), Intrinsic and extrinsic motivation: A hierarchical model, in: E. L. Deci and R. M. Ryan (Eds.), Handbook of self-determination research (pp. 37–63), Rochester: University of Rochester Press.
Vallerand, R. J. (2015). The psychology of passion: A dualistic model, New York: Oxford.
Valdez, C.M., Leonhardt, N.D., Bushy, D.M. (2021), Sexual Passion and Attachment: Sexual Passion Style as a Mediator Between attachment Insecurity and Sexual Satisfaction in Committed Relationships, Journal of Marital and Family Therapy, 47(3),614-628. DOI:10.1111/jmft.12452
Wamba, S.F., Bhattacharya, M., Trinchera, L. Ngai, E.W.T. (2017), Role of intrinsic and extrinsic factors in user social media acceptance within workspace: Assessing unobserved heterogeneity, International Journal of Information Management, 37(2), 1-13. DOI:10.1016/j.ijinfomgt.2016.11.004
Wang, F., Wang, X. (2020), Tracing theory diffusion: a text mining and citation-based analysis of TAM, Journal of Documentation, Bradford, 76(6), 1109-1134. DOI:10.1108/JD-02-2020-0023
Yang-Chun, F., Jia-Yan, C., Xu-Dong, Z., Xin-Xing, D., Fu-Sheng, T. (2020), The Impact of Inclusive Talent Development Model on Turnover Intention of New Generation Employees: The Mediation of Work Passion, International Journal of Environmental Research and Public Health, 17(17), 6054. DOI:10.3390/ijerph17176054
Yu, K., Huang, G. (2020), Exploring consumers’ intent to use smart libraries with technology acceptance model, The Electronic Library, 38(3), 447-461. DOI:10.1108/EL-08-2019-0188
Yuesti, A., Rustiarini, N. W., Suryandari, N. N. A. (2020), Financial literacy in the COVID-19 pandemic: pressure conditions in Indonesia, Entrepreneurship and Sustainability Issues, 8(1), 884-898. DOI: 10.9770/jesi.2020.8.1(59)