Nowadays it’s impossible to find a job ad which doesn’t list „creativity” as a requirement, and furthermore, creativity is also among jobseekers’ needs. Apparently, the notion of „creativity” is used very often, so the question inevitably emerges: what exactly is meant by creativity, or the type of creativity HR experts have on the top of their lists of required competences when looking for employees who just hit the labour market? Our empirical research is based on over 100 HR experts’ definition of creativity. We analysed the pool contentually, and the result is a generic definition of HR creativity.
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