The  system of market communication in the days of changes and innovations

Sławomir  Czarniewski

Published : 2014-09-14

Vol. 2 No. 3 (2014)

The system of market communication in the days of changes and innovations

Sławomir Czarniewski

Abstract

The article presents the author’s study results of shaping relationships with customers. The paper shows changes in the system of market communication in the context of innovation.This analysis was carried out on the example of selected Polish companies in 2011 and among customers in 2012 in Poland. The author presents the effectiveness of various actions in direct marketing.

Keywords:

market communication, relationships with clients

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Czarniewski, S. . (2014). The system of market communication in the days of changes and innovations. Forum Scientiae Oeconomia, 2(3), 61–71. Retrieved from https://ojs.wsb.edu.pl/index.php/fso/article/view/124

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