Destination management organisations as the outcome of institutional innovations in the tourism sector

Diana  Kvasnová; Vanda  Maráková

doi:10.23762/FSO_VOL6NO2_18_5

Published : 2018-06-14

Vol. 6 No. 2 (2018)

Destination management organisations as the outcome of institutional innovations in the tourism sector

Diana Kvasnová

Vanda Maráková

DOI: https://doi.org/10.23762/FSO_VOL6NO2_18_5

Abstract

The main reasons for innovations in tourism destinations are dynamic changes in visitors’ needs and the desire to gain a competitive advantage. As the result of these ongoing changes on the tourism market, the organisational structures within the destinations are evolving. Given these facts, the aim of the paper is to analyse the activities of destination management organisations in Slovakia, to identify their impact on tourism development and to determine the internal and external barriers to their further development. Quantitative research was the main tool used to determine how institutional innovations in the form of destination management organisations are contributing to a higher level of performance of the analysed areas in the tourism sector.

Keywords:

Destination management organisation, institutional innovations, tourism sector.

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Kvasnová, D. ., & Maráková, V. . (2018). Destination management organisations as the outcome of institutional innovations in the tourism sector. Forum Scientiae Oeconomia, 6(2), 61–73. https://doi.org/10.23762/FSO_VOL6NO2_18_5

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Diana Kvasnová

diana.kvasnova@umb.sk

Affiliation:

Matej Bel University in Banská Bystrica, Slovakia

Bio Statement (e.g., department and rank)

Diana Kvasnová is an internal doctoral student at the Department of Tourism and Hospitality, Faculty of Economics, Matej Bel University in Banska Bystrica (Slovakia). Her research focuses on destination management and marketing. She has published and contributed to several conference proceedings and professional journals.

Vanda Maráková

vanda.marakova@umb.sk

Affiliation:

Matej Bel University in Banská Bystrica, Slovakia

Bio Statement (e.g., department and rank)

Vanda Maráková, PhD, is an associate professor and Vice-dean for International Relations of the Faculty of Economics, Matej Bel University in Banska Bystrica (Slovakia). She focuses on the issues of destination management and marketing, destination image and corporate social responsibility. She also deals with issues related to the efficiency of marketing communication tools.