Wine Tourism as a Place-Based Strategy for Value Creation and Regional Development

Eduardo Sanchez-Garcia; Javier Martinez-Falco; Bartolome Marco-Lajara; Diana Villanueva; Javier Vidal-Olivares; Matilda Shini; Iza Gigauri; Aurora Carneiro-Zen; Daniela Callegaro-de-Menezes

doi:10.23762/FSO_VOL14_NO2_1

Published : 2026-06-24

Vol. 14 No. 2 (2026)

Wine Tourism as a Place-Based Strategy for Value Creation and Regional Development

Eduardo Sanchez-Garcia

https://orcid.org/0000-0002-8524-4906

Javier Martinez-Falco

https://orcid.org/0000-0001-9004-5816

Bartolome Marco-Lajara

https://orcid.org/0000-0001-8811-9118

Diana Villanueva

https://orcid.org/0009-0006-6093-4106

Javier Vidal-Olivares

https://orcid.org/0000-0001-6661-7925

Matilda Shini

https://orcid.org/0000-0002-3233-1002

Iza Gigauri

https://orcid.org/0000-0001-6394-6416

Aurora Carneiro-Zen

https://orcid.org/0000-0003-4078-4359

Daniela Callegaro-de-Menezes

https://orcid.org/0000-0002-5614-9475

DOI: https://doi.org/10.23762/FSO_VOL14_NO2_1

Abstract

This study aims to analyse how wine tourism contributes to economic, social, and environmental outcomes at both the winery and regional levels, and to examine its strategic role within an emerging wine tourism destination. A qualitative case study approach was adopted, and data were collected through an in-depth semi-structured interview with the winery’s senior management, direct observation, and documentary analysis, following a triple bottom line perspective to capture multidimensional impacts. The findings show that wine tourism does not function as a primary revenue source but plays a strategically significant role by enhancing financial stability, brand positioning, and market access, while at the regional level, it generates spillover effects through employment creation, cooperation with local actors, and destination branding. Socially, it contributes to cultural valorisation and learning opportunities, although deeper community embeddedness depends on education and long-term institutional commitment. Environmentally, it reinforces resource efficiency and landscape preservation but increases pressure on fragile ecosystems in the absence of coordinated territorial governance. This research presents empirical evidence from Mexico, an underexplored context in wine tourism research, advances understanding of wine tourism as a relational and place-based mechanism linking firm strategy with regional sustainability outcomes, and provides relevant theoretical, managerial, and policy implications for wine tourism and regional development, offering insights on how to integrate wine tourism into sustainable regional development strategies.

Keywords:

wine tourism, corporate performance, regional development, sustainability, triple bottom line.

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Sanchez-Garcia, E., Martinez-Falco, J., Marco-Lajara, B., Villanueva, D., Vidal-Olivares , J., Shini, M., … Callegaro-de-Menezes, D. (2026). Wine Tourism as a Place-Based Strategy for Value Creation and Regional Development. Forum Scientiae Oeconomia, 14(2), 8–30. https://doi.org/10.23762/FSO_VOL14_NO2_1

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