The art as an investment

Jaroslav  Ďad’o; Natália  Fekiačová

Published : 2015-03-14

Vol. 3 No. 1 (2015)

The art as an investment

Jaroslav Ďad’o

Natália Fekiačová

Abstract

Today, capital markets are unstable; people lose their confidence in financial investments. Investing in art represents an alternative to the recovery of financial funds and brings also other benefits (e.g. aesthetic experience, the pleasure of art). In recent years, investment in art has become a worldwide trend and also in Slovakia more and more people begin to perceive art as an investment. But it also has specific features, particularly in the sphere of marketing mix. From the whole range of arts, we focused on investments in the visual arts; we have identified the level of investment in this commodity, factors determining this area, and specifics of marketing concerning the art trade.

Keywords:

art as investment, art marketing, market with art

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Ďad’o, J. ., & Fekiačová, N. . (2015). The art as an investment. Forum Scientiae Oeconomia, 3(1), 5–17. Retrieved from https://ojs.wsb.edu.pl/index.php/fso/article/view/268

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References

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Jaroslav Ďad’o

Jaroslav.Dado@umb.sk

Affiliation:

Matej Bel University in Banská Bystrica, Slovakia

Natália Fekiačová

wydawnictwo@wsb.edu.pl

Affiliation:

Matej Bel University in Banská Bystrica, Slovakia