English
Published
:
2013-12-14
Impact of the crisis on the pharmaceutical market in the Czech Republic and Hungary
Markéta Lőrinczy
Abstract
The pharmaceutical industry is one of the industries being most influenced by political changes. It is an industry which can both help and - without strict regulations – can also harm people. “Big pharma”, as the biggest players on the pharmaceutical market are often named, is going through changes and it needs to react to the global economy demands, healthcare reforms, educated consumers and new diseases. Firms are preparing new, country-specific strategies and models to be able to take advantage of any new opportunities the given market should offer.
Keywords:
generic prescribing and substitution, healthcare, legislation, pharmaceutical industryDetails
References
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Authors
Citation rules
Lőrinczy , M. . (2013). Impact of the crisis on the pharmaceutical market in the Czech Republic and Hungary. Forum Scientiae Oeconomia, 1(2), 21–33. Retrieved from https://ojs.wsb.edu.pl/index.php/fso/article/view/92
